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Episode 15  |  48:56 min

The Accidental (but powerful) Marketing Tool (with Grace Amodeo, Shift)

Episode 15  |  48:56 min  |  11.12.2020

The Accidental (but powerful) Marketing Tool (with Grace Amodeo, Shift)

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This is a podcast episode titled, The Accidental (but powerful) Marketing Tool (with Grace Amodeo, Shift). The summary for this episode is: <p>Amodeo, a whip-smart production master with a background in film, discusses the journey of “In Conversation” from a quarantine side-project to a full-scale marketing tool: “[In Conversation] has grown so successfully and we see so many opportunities for the content that we’re creating. It’s exciting to see the whole marketing team now jumping on board.”</p><p>We were riveted as Amodeo described the challenges and successes SHIFT encountered in the making of their new podcast:</p><ul><li>How COVID-19 shaped the format of the podcast, and its future</li><li>The basic skills and equipment needed to start a podcast</li><li>Why your podcast might change dramatically over time (and why that’s ok!)</li><li>The importance of experimentation</li><li>How a video podcast can be used to produce content for all your distribution channels</li></ul><p><strong>Resources mentioned in this episode:</strong></p><ul><li>Check out <a href="https://www.shift.io/">SHIFT.io</a></li><li>Listen to <a href="https://info.shift.io/marketing-in-conversation">SHIFT In Conversation</a></li><li>Connect with <a href="https://www.linkedin.com/in/graceamodeo">Grace Amodeo</a></li></ul><p><strong>Lights, Camera, Grow Podcast</strong></p><ul><li><strong>Apple Podcast </strong>- <a href="https://apple.co/2xU2dYq">https://apple.co/2xU2dYq</a></li><li><strong>Spotify</strong> - https://spoti.fi/2XecKbF</li><li><strong>Google </strong>- http://bit.ly/LightsCameraGrow_Google</li><li><strong>YouTube</strong> - <a href="http://bit.ly/TobeAgency_YouTube">http://bit.ly/TobeAgency_YouTube</a></li></ul><p>Thanks for watching and listening!</p>

Amodeo, a whip-smart production master with a background in film, discusses the journey of “In Conversation” from a quarantine side-project to a full-scale marketing tool: “[In Conversation] has grown so successfully and we see so many opportunities for the content that we’re creating. It’s exciting to see the whole marketing team now jumping on board.”

We were riveted as Amodeo described the challenges and successes SHIFT encountered in the making of their new podcast:

  • How COVID-19 shaped the format of the podcast, and its future
  • The basic skills and equipment needed to start a podcast
  • Why your podcast might change dramatically over time (and why that’s ok!)
  • The importance of experimentation
  • How a video podcast can be used to produce content for all your distribution channels

Resources mentioned in this episode:

Lights, Camera, Grow Podcast

Thanks for watching and listening!

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