Episode Thumbnail
Episode 25  |  34:29 min

The Importance of Content Marketing 2.0 (with Joe Pulizzi, Founder of Content Marketing Institute)

Episode 25  |  34:29 min  |  07.05.2021

The Importance of Content Marketing 2.0 (with Joe Pulizzi, Founder of Content Marketing Institute)

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This is a podcast episode titled, The Importance of Content Marketing 2.0 (with Joe Pulizzi, Founder of Content Marketing Institute). The summary for this episode is: <p><span style="background-color: transparent; color: rgb(0, 0, 0);">Joe Pulizzi is the founder of Content Marketing Institute and bestselling author of six different books about — you guessed it — marketing. He’s one of the top minds in the world of content marketing, and we were thrilled to be able to pick his brain in our latest episode of Lights, Camera, Grow.</span></p>
Takeaway 1 | 00:59 MIN
Representing Your Brand
Takeaway 2 | 00:54 MIN
What is Content Inc. About?
Takeaway 3 | 00:47 MIN
Content By Itself Has No Context
Takeaway 4 | 00:52 MIN
Media Companies Build Audiences
Takeaway 5 | 00:39 MIN
Building Your Audience Over Time
Takeaway 6 | 00:35 MIN
The Versatility of Podcasting
Takeaway 7 | 00:46 MIN
Independent Contractor Culture On the Rise
Takeaway 8 | 00:36 MIN
The Industrial Revolution of Content Creation
Takeaway 9 | 00:34 MIN
Content Marketing Campaigns Aren't Ideal

Joe Pulizzi is the founder of Content Marketing Institute and bestselling author of six different books about — you guessed it — marketing. He’s one of the top minds in the world of content marketing, and we were thrilled to be able to pick his brain in our latest episode of Lights, Camera, Grow.

This must-hear conversation covers the past, present, and future of content marketing, including:

  • Why content entrepreneurs are on a faster track to revenue than other new business owners
  • What’s in store for the rest of 2021: the shift from marketing campaigns to media creation
  • Contractors instead of long-term hires: is this the best business model for content creation?
  • The “industrial revolution” of content creation
  • Building audiences vs. monetizing them
  • The death of the Super Bowl ad model
  • Why the phrase “content campaign” makes Joe cringe
  • The dangers of diversifying your content too early

Where to find Joe Pulizzi and Content Marketing Institute:

Learn more about Joe on his Website

Follow Joe on Twitter

Check out the Content Marketing Institute website


- LIGHTS, CAMERA, GROW PODCAST -

Apple Podcasts – https://apple.co/2xU2dYq

Spotify – https://spoti.fi/2XecKbF

Google Podcasts – https://bit.ly/3d5C7CC

YouTube – http://bit.ly/TobeAgency_YouTube

Thanks for watching and listening!

Guest Thumbnail
Joe Pulizzi
Content Marketing ExpertJoe on LinkedIn

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